I’m a transformative strategist with 15 years of experience specializing in scaling organizational growth through data-driven technology and operational excellence.
Proven "force multiplier" with a record of leading cross-functional teams across account management, experience strategy, and data analytics to align strategy with operational capabilities.
Expert in translating executive priorities into actionable Go-To-Market (GTM) execution and navigating global, matrixed organizations.
Education
University of Pittsburgh, M.B.A.
Temple University, B.A., Communications
What I'm Doing Now
Working in pharmaceutical marketing, where I’m providing a new perspective on leveraging digital marketing in strategy planning and driving sales.
Skills
Business consulting
Strategic planning
Data analysis
Testimonials
Where I've Been Featured
Fit Small Business
Top 27 IT Marketing Ideas From The Pros
ReBrandly
18 of the Best Marketing Blogs: As Chosen By Marketers
Brand Point
The Best University Content of 2017
Linkdex
Ready for Black Friday 2017? Here’s a 13-Step Checklist
VOWS Magazine, September/October Print Edition
Beyond the Website: Social Media Analytics Provide Powerful Punch (PDF)
Mark Growth
8 Ways Planning Will Make You a Better Content Marketer
Docurated
60 Marketing Pros Share Their Top Tips for Streamlining Marketing Processes
Flaunt
The Number One Tool Social Media Managers Can't Live Without
Speaking Engagements
PowerLink, Cranberry, PA CEO Circle
April 2018
Social Media for Business Marketing Workshop
Johnstown, PA Chamber of Commerce
December 2017
Digital Marketing & Communications for Nonprofits Workshop
PowerLink, Indiana, PA CEO Cricle
September 2017
and
Mastermind at the PHRA in Pittsburgh, PA
May 2017
Social Media for Business: Best Practices and Tips
International Association of Business Communicators (IABC) Heritage Regional Conference, Columbus, OH
October 2016
Change That Sticks: Behavior and Culture - A case study of managing and implementing significant changes to the Wellness Program at a large Western PA health care organization
Full Presentation:
Content Marketing 101, Pittsburgh, PA
September 2016